About The Kindness Revolution

Based on the principles of the best-selling book of the same name, The Kindness Revolution™ was founded by consumer advocate Ed Horrell in 2007 and subsequently has impacted hundreds of companies and thousands of individuals through its endeavors.

The Kindness Revolution™ is a national not for profit organization, based in Tennessee, that is 100% funded by a business membership called Community Champions. Our mission is to bring back the sorely needed values of dignity, respect and kindness to the workplace, schools and everyday life. It’s our starting point in shaping kind behavior.